Initiative
Hajah
Faiza is a very initiative person. Even though Hajah Faiza is 60s, she is not
the type of people that only will remain silent. She always has her own
strategies and initiatives in order to strengthen and expanding her businesses.
She has a diploma in sewing field and started to involve in tailoring
embroidery and selling the groceries. What is more interesting is with only RM4
of tailoring, she manage to be a successful rice entrepreneur. With RM4 that
she got, she started to start her business and sell from one home to another
home. Besides taking the sewing orders, she also tried his luck to sell her own
brand of spices to the neighbouring houses and shops. She named her brand of
spices as “Bunga Raya” that is blended from a variety of spices that she bought
in the market. This shows that Hajah Faiza has put so much effort to ensure his
business can be expanded. All her initiatives have been paid off until today
when she has become a successful rice entrepreneur.
Versatility
When
Hajah Faiza realized that her spices business was very encouraging by that
time, she started to find another business chances. This shows that Hajah
Faizah is a versatile entrepreneur. She tried to find another chances so that
she can get involve in another business. From there, she notices that the
manufacturing of rice was done by other races. By the chance, she started her
small scale of business in manufacturing or rice. She also started to learn
about the types of rice existed by that time. Besides that, Hajah Faiza also go
from one shop to another to get feedback from them whether they will buy the
rice from her is she sell it. She received a positive respond and the she
spread her business by applying for a licence to supply the rice. She sold
various types of rice including fragrant rice, basmati rice and siamese rice. Her
versatility makes she reach the level and stage where she is now.
Decisive
Hajah
Faizah is also a very decisive person. She did not afraid of making decision
but she confident in it. She took the risks when she decided to involve in rice
manufacturing. At the earlier of her business, she was deadlocked when she saw
a trailer with full of rice is placed in front of her house. But, she decided
to pack the rice with “Bunga Raya” brand and stored it all over Johor. In nine
years, Hajah Faiza rice products has gained the place in the heart of the
fragrant rice fans. Her business has been spread all over Johor, Malacca and
Kuala Lumpur by that time. Then, her business has been converted into a
corporate company named Syarikat Faiza Sdn Bhd (SFSB).
Perceptiveness
Hajah
Faiza has a very high degree of perceptive. She knows that Malaysia by that
time has lived in a not very healthy eating. When she realized the thing, she
decided to produce a product that is healthy for Malaysian. Her perceptive was
right. She also think that one of the ways to improve the economic in Malays in
Malaysia, is by strengthening the relationship between Muslim and Malays. One
of the reasons why she built this business was because she realized that the
manufacturing of rice has been monopolised by non-Malays and non-Muslim by that
time. By building the business, she can contribute something towards her race
and religion.
Foresight
In
the year 1998, the unhealthy diet among Malaysian has pushed Hajah Faiza to
promote the ponni rice from India. Ponni rice is good for health especially for
those who have diabetes, obesity and hypertension. This shows that Hajah Faiza
is a foresight person. She knows how to make her rice business stay in a long
term. To prove the benefit of the rice, she cooperated with Universiti Putra
Malaysia (UPM) to make a test and she got the positive result. She invested a
million ringgit for Taj Mahal rice products and ask for an exclusive right from
Bernas. The existed of Taj Mahal rice was one the new revolutions in the healthy
living of Malaysian. Her company was known as a high quality of product but
also all of the products are halal and 100% made by Muslim. Her company
nowadays has distributed over one of the 21 branded rice that well known which
is “Herba Ponni Taj Mahal”.