Integrity and Reliability

According to Wikipedia, integrity refers to the quality of being honest and having strong moral principles. Reliability is the quality of being reliable, dependable or trustworthy. Integrity and reliability are very essential aspects to ensure the successful of an entrepreneurship. Without integrity and reliability, an entrepreneurship cannot build and sustain trust and confidence. Entrepreneurs must have high integrity and reliability traits in order to establish their business or entrepreneurship. These two traits can help entrepreneurs to begin build a loyal followers and good names among both suppliers and consumers. Integrity and reliability have become the part of the entrepreneurship cultures because without these two traits there is no guarantee whether a business can succeed or not. So, an entrepreneur must understand these important characteristics and the value of integrity and reliability itself.

For example, one of the most famous and richest entrepreneurs in Malaysia is Datuk Mokhzani Mahathir. He is doing a business in gas and petroleum industry. His expertise is in petroleum engineering. Integrity and reliability definitely are two of the most vital aspects in ensuring the successful of his business. He has faced all the ups and down of life before he reach his level now. He has his own principles and strategy for ensuring his business went well.